My process
I know from personal experience how daunting it can be to kickstart a new project, so I have made my copywriting process as simple and straightforward as can be. Of course, every project is unique, but here is the general route we take together.
It’s as easy as 1, 2, 3 (and 4)
1. Enquiring and proposing
Once I receive your enquiry, I will pull together a proposal which outlines the details, pricing and timing of your project. If you're happy with the proposal, I’ll send through a contract and ask you to make a partial payment (50%) for projects over $500 or full payment for projects under $500.
2. Scoping
I’ll send you through a really simple creative brief. It is the ready reckoner I use when I'm writing your copy, so I try and extract as much information as possible at this early stage.
It helps clear up exactly what it is you want, why your business is unique and who your target audience is. During this phase, we also chat over the phone, via email or on Zoom. Together, we’ll bed down the tone of voice that best represents your brand’s personality. I have a straightforward tone of voice guide to help you.
3. Research and writing
Then I get started on the research and copy. During the research phase, I deep-dive into your business and your audience. This includes auditing your current website (if you have one), your competitors’ websites, lots of consultation and thorough keyword research to ensure your brand gets noticed by Google. After that I bunker down and write, write, write.
4. Reviewing (and paying)
Depending on the size of the project, sometimes I send you through an initial piece for review (for example, the homepage of a website) to ensure the tone and style is what you are after. Otherwise, I quietly chip away at all of the copy and send it through to you for review. My rates include up to two amends, so I’m all yours until the brief is nailed. If I’m working on your website, I will do a paranoid check once the copy is placed. Then I send through the final invoice and the copy is all yours.
“Jaclyn is great. She was recommended to me by a client of mine and I have used her services on a number of occasions over the past year and will continue to do so. She’s prompt, efficient, can work to tight timelines and the end product is excellent.”
— Dean Greaves, Director, Mars Recruitment
