My brand story

Copywriting was always written in the stars for me. As a child I pored over word games, created my very own Dewey Decimal Library System and was obsessed with palindromes (civic was my favourite).  

I actually started my career as a high school English teacher but yearned to be doing the writing (not correcting it), so I took my first professional leap and started writing for government in the social justice space.

Fast forward a decade (and too many government briefings to mention) and Tumbleword was born. Delivering this third baby of mine took some interesting twists and turns, but I firmly believe these speed bumps made me the intuitive copywriter I am.

Since starting Tumbleword, I've worked extensively on print and web projects for a motley crew of clients and have had my work published on various digital and print platforms including The Age, Good Food and Broadsheet. I’ve also created content for big brands like SEEK, Monash University and HESTA as well as smaller players paving their creative paths.

What do I value?

Learning

I’m a hand on heart lifelong learner on a constant ride to learn more, do better and try harder. I lean in and listen, always.  I acknowledge my limitations but never sit on my laurels. If I don’t know, I’ll do my darndest to find out. If my knowledge isn’t open-hearted, fair or kind, I’ll cop it on the chin and commit to understanding why.

Community

Being part of something bigger than myself brings me joy.  Connecting with and learning about people fills my proverbial bucket and my deep-seeded nosey inclinations. That deep dive feeling of getting to know what makes someone tick and understanding why they do what they do fuel me as a person, and a copywriter.

Serving

I’m not religious but I do like to give back in all the different parts of my life – school, my local community, my family and to organisations that align with my values. Serving reminds me that I’m evolving and growing, helps me be a better role model to my children and of course makes me feel good knowing I am supporting people and places in my orbit.

Authenticity

What you see is what you get with me. There’s no fluff, no BS and no being pliable to suit other people’s agenda. I stand true to myself and what I believe in and like to think this  shines through in my work, my socials and my daily encounters. I’m comfortably at that stage in my life where I don’t seek perfection but am content just turning up as myself, flaws and all.

What do you get when you work with me?

My experience in education and government have given me a solid foundation in writing relatable and plain English. I write words for words sake and pare language back to make it interesting and engaging. My work is not too salesy, if you know what I mean.

As a generalist copywriter, I am a queen bee researcher. One day I am madly googling the new Privacy Act and the next I am writing an e-newsletter on walking tours in Europe. It is this variety that keeps me on my toes, and my copy interesting. I make it my goal to immerse myself in your world – getting to know your business and your clientele. I’ll ask lots of questions and make you think really hard about what you want to achieve, but I promise, the results are always worth it.

Completing a writer’s course through the Australian Writers Centre has helped me to refine my skills, plus I’m a member of the Clever Copywriting School, so I’m constantly upskilling and learning new copywriting tricks.

Like what you’ve read? Then send me an enquiry here.